The New Look - House of G

Posted by Scott on 24 March 2010 | 4 Comments

              Glassons have recently opened their new look fashion playgrounds in Palmerston North and at Riccarton, Christchurch. It's a whole new look for Glassons stores and they are awesome. Yeah, we are biased, but we are stoked with our input into this new concept. We have worked closely with Glassons for many years producing their visual merchandising. Here are some of the visuals we created for the project. There is a mix of all sorts of printing techniques and technology used in the production of them.

 

Glassons Riccarton store.

 

The bookshelf wall mural is a removable fixture.

 

These oversized books are direct printed corrugated cardboard (machine cut) boxes.

 

These hanging panels are direct printed plywood.

 

This huge book is made using Xanita and the pages are direct printed heavy paper.

 

These oversized books are direct printed corrugated cardboard (machine cut) boxes.

 

Poster printed on synthetic paper.

 

Poster printed onto synthetic paper.

Tags: visual merchandising, window dressing, murals, banners, direct printing, posters